Skip to content
Start free

Launch checklist

What your store needs before it can go live, and how to launch it.

Getting started · Updated 14 Nov 2026

Until you launch, visitors see a Coming soon page and nobody can buy. The dashboard's Set up list tracks what's left.

What you need before launching

The dashboard's setup list with the steps still needed to launch ringed
Needed to launch, and recommended extras.

Needed to launch:

  1. Connect Stripe to take payments (see Connect Stripe).
  2. Add your business name, contact email and sender name in Store settings.
  3. Review and publish your store policies: terms, privacy and returns.
  4. Set shipping zones and rates, if you sell anything that's posted (see Shipping zones and rates).
  5. Publish at least one product. Sample products don't count.
  6. Choose a plan (during early access or your trial this may already be done).

Recommended: upload your logo, make the theme yours, tell your story, write a store description for search engines, and connect your own domain.

Launch

  1. Open the dashboard. When every needed step is ticked, the Launch store button turns on.
  2. Choose Launch store. Your shop opens to everyone straight away.

Related guides

  • Create your store

    Sign up, name your store, pick a theme and colours, and find your way around the console.

  • Connect Stripe

    Take card, Apple Pay and Google Pay payments straight into your own Stripe account.

  • Shipping zones and rates

    Group the countries you post to, set prices by weight, offer free delivery over an amount, and block products from some countries.

  • Add products, sizes and photos

    Create a product, give it sizes with their own price and stock, add photos, and publish it.

Still stuck? Contact support or email [email protected]. We reply within one business day.